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BUSINESS CARD

A good business card should reflect the overall image of your business, which isn’t always easy given that business cards are only 2 x 3 inches in size. 

So how can we deliver a message in such a small space?

Don’t expect your business card to tell the whole story of your company. What you should expect is to present a professional image that people will remember. The color, wording, and texture of a business card largely determine its appeal and ability to convey your company’s image.

Use common sense when designing your map. If your company sells children’s toys and games, you can try using bright primary colors and childish words. On the other hand, if you run a financial consulting service, you want your business cards to reflect professionalism and credibility, so stick with traditional looks like gray, beige, or black print on a white background.

Of course, professional designers insist that entrepreneurs shouldn’t try to design their own business cards, but many business owners who are short on cash have no other choice. 

What is the best course of action?

Look at all the business cards you have received over the years and imitate the ones you like. If you’re in the creative business of planning a party or retail, you have more leeway, but in general, keep these tips in mind.

Use the logo as a base. Make it the largest item on your card.

Keep it simple. Don’t put too much information on the map.

Please include the essentials such as your name, title, company name, address, phone and fax numbers, and email address, and make your name and company name immediately identifiable. 

  • Make sure the font is legible.
  • Stick to one or two colors.
  • Make sure the text is legible. 
  • When you receive a business card, make the most of it.

Include a business card in all correspondence.

Carry your card in the card case to keep it clean and tidy at all times.

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